BMW 3-Series Launch
2019, China

Bild Studios was approached by London based design studio Atticus Finch to help deliver an ambitious show revealing the new BMW model 3. 

This fast-paced show, staged on a projection-mapped 100m section of the Tianjin International racing circuit, consisted of a number of BlackTrax Real-Time Tracking tracked cars which interacted with and generated real-time Notch VFX content.

Together, with Atticus Finch designing Notch content to be married to the incoming Blacktrax data then sequenced and mapped onto the track using the Disguise media server platform, Bild Studios provided project consultancy, full disguise and Blacktrax control packages, and onsite operators and engineers.

Credits
Production Company: Kingway
Creative Director: Dominic Faraway
Creative Director: Chris Richmond (Atticus Finch)
Producer: Ryan Keane (Atticus Finch)
Blacktrax Tracking, Disguise Mediaservers Consulting & Hardware: Bild Studios
Onsite Operation and Installation team: Bild Studios & Gravitec
Blacktrax Camera Study: CAST
Lead Notch Designer: Lewis Kyle White
Notch Designer: Dave Ferner
Notch Designer: Marco Martignone
Animator: Miren Patel
Animator: Tim Booth