Bentley Centenary
2019, Crewe

To celebrate its 100th birthday, Bentley created a multisensory installation to represent their futuristic vision of driving whilst reflecting on a century of luxury excellence. Commissioned by Unit9, Bild Studios designed the media systems and video solutions for The Future of Extraordinary Journeys, an installation in their flagship Crewe showroom that let people preview the EXP 100 GT concept car’s exciting and innovative features in a different setting to the traditional car launch. 

Visitors were taken on a journey through the exhibition highlighting Bentley’s history of excellence and introduced to its futuristic vision of luxury grand touring through the idea of a concept car to be launched in 2035.


End-client: Bentley Motors
Client: Unit9
Creative Direction: Unit9
AV Supplier: PRG UK