2022 Saudi Arabia Grand Prix
2022, Jeddah

Bild was appointed by the local production agency Benchmark to create the 120m race-track projection for the Opening Ceremony of the 2022 Saudi Arabia Grand Prix, taking place at the brand-new Jeddah Corniche Circuit on March 27, 2022.

Working closely with all stakeholders, Bild created the projection content and co-directed the Opening Ceremony, as well as supplying the 44 projectors, disguise media servers and all other projection-related technical infrastructure.

Client: Benchmark
Benchmark Global Account Manager: Azza Abdulhameed
Benchmark Project Manager: Mahmoud Fatta
Bild Creative Director: Chris Richmond
Bild Executive Producer: Chris Bird, David Bajt
Bild Senior Producers: Helen Dulay, Lauren Rogers
Bild Technical Director: Steve Greetham, Jamie Sunter
Technical Manager: Pete Dunsby
System Engineers: Rury Nelson, Kevin Li
disguise Operator: Alex Loftie