PSL Opening Ceremony
2019, Dubai

Bild technically directed and produced the AR content (in partnership with Studio One) for the Pakistan Super League 2019 Opening Ceremony which took place in the Dubai International Cricket Stadium in February. 

With six cameras including a Spidercam - all tracked using Stype, the AR content was created in Notch, played back and sequenced in disguise and finally composited in camera-view. Some AR scenes were even textured with IMAG footage combined with a live V.J input.

The final result exhibits augmented set pieces blending into reality; adding an additional exciting dimension to the broadcast experience.

Technical Directors & AR Hardware supplier: Bild Studios

AR-content: Bild Studios in partnership with Studio One

Bild Senior Notch Artists: Mike Wilson and Dave Ferner/RGL

Creative Director: Samer Feghali from The Musketeers

Commisioned by: ITW Playworx