Volvo XC90 Launch
2014, Stockholm

The new Volvo XC90 was revealed with projections mapped onto a rotating XC90 car and to the surrounding scenery. Using the projections to form a "keynote presentation deluxe" the visuals supported the speakers in explaining new design elements, new technical features and safety-related aspects of the new car in a fun and efficient way. David Bajt from Bild worked closely with video supplier Lightland to engineer the video implementation and install the project onsite, together with Nils Porrmann from Dandelion & Burdock and Morgan Brown from Brownsblend. By receiving encoding data while the car is rotating and using d3's new dynamic blend feature the car was re-mapped and blended in real-time from 3 different projectors.

Credits
Produced by: A+A
Video supplier: Primetec (previous Lightland)
Video consultant: BAJT
Encoding system by: On Stage
Content by: Edithouse
Content workflow by: Dandelion & Burdock
Show operation by: Brownsblend
Photos and video by: David Bajt


Sonic DL
London - 2023
Al Wasl - The Interactive Experience
Dubai - 2022
Commonwealth Games Opening Ceremony
Birmingham - 2022
Expo 2020 - Broadcast AR Closing Ceremony
Dubai - 2022
2022 Saudi Arabia Grand Prix
Jeddah - 2022
Expo 2020 - The Al Wasl Dome 
Dubai - 2021
VR Visualiser for Dubai Expo 2020
Dubai - 2021
Le Col x McLaren
London - 2021
McLaren Artura Launch
UK - 2021
Rina Sawayama - Lucid
MARS Volume - 2020
MTV European Music Awards
London - 2020
Masterpiece : Nighthawks
MARS Volume - 2020
Diriyah Gate
Riyadh - 2019
BMW 3-Series Launch
China - 2019
IICON
Glastonbury - 2019
PSL Opening Ceremony
Dubai - 2019
Bentley Centenary
Crewe - 2019
Candy Crush Saga
New York - 2018
Statue of Unity
India - 2018
Augmented Reality for Live Productions
London - 2018
MTV European Music Awards
London - 2017
Adobe Interactive Waterfall
London - 2017
Life of Galileo
London - 2017
Live Stage Augmented Reality
Gothenburg - 2016
Dex
Stockholm - 2016
Longleat Festival of Light
Longleat Safari Park - 2016
Beyoncé - Tidal X
New York - 2016
Jay Z x Hillary Clinton 
Cleveland - 2016
Cartier Magicien
Tokyo - 2016
Ed Sheeran Wembley Stadium
London - 2015
The Bomb
New York - 2016
Toruk, Cirque du Soleil
US Tour - 2015
Burberry Christmas Tree
London - 2015
Massive Attack
Worldwide Tours - 2014
Coldplay Sky Full Of Stars
London - 2014
Don Giovanni
London - 2014
HBMPSG Award Ceremony
Dubai - 2014
Eurovision Song Contest
Copenhagen - 2014
Volvo XC90 Launch
Stockholm - 2014
One Direction
London - 2014
Kasabian 48:13 Tour
UK - 2014