Rina Sawayama - Lucid
2020, MARS Volume

Bild produced and engineered the music video for Rina Sawayama's track 'Lucid', shot at our virtual production studio MARS Volume late summer of 2020.

The animation extraordinaies Real Good Liars created the concept and real-time graphics where the story follows the lonely millionaire pop star Rina entering a mysterious magical space where she meets and falls in love with the elusive dream world-version of herself. Creative director Dave Ferner envisioned an illustrative style in his storyboards of the enchanting animated dream world. Real Good Liars got into the design of the world, creating a colour script and blocking out the 3D environments. The scenes were built at a base level in Blender and then textured and lit in Notch for real-time rendering.

To execute the technically challenging production, the team at Bild unified a range of  technologies with camera tracking from Mo-Sys, real-time rendering from Notch and xR workflows by disguise.


Credits

Production & Engineering: Bild
Client: Dirty Hit / House of Us
Filmed at: MARS Volume
Design & Animation: Real Good Liars
Directors: Dave Ferner (Real Good Liars) & Ksenia Kulakova
Creative Director: Dave Ferner (Real Good Liars)
Director of Photography: James Medcraft
Editor: Una O'Sullivan
Product Manager: Tom Connick
Management: Caspar Harvey, Will Frost
Starring: Rina Sawayama
Content Platform: Notch
xR Workflows powered by: disguise
Camera-tracking: Mo-Sys Engineering
Camera supply: Focus24
Screen supply: 80six
Senior 3D Artist / Notch Designer: Dave Ferner
Junior 3D Artist: Cal Weir
Junior Notch Designers: Charlie Smith, Jamie Kenny



Sonic DL
London - 2023
Al Wasl - The Interactive Experience
Dubai - 2022
Commonwealth Games Opening Ceremony
Birmingham - 2022
Expo 2020 - Broadcast AR Closing Ceremony
Dubai - 2022
2022 Saudi Arabia Grand Prix
Jeddah - 2022
Expo 2020 - The Al Wasl Dome 
Dubai - 2021
VR Visualiser for Dubai Expo 2020
Dubai - 2021
Le Col x McLaren
London - 2021
McLaren Artura Launch
UK - 2021
Rina Sawayama - Lucid
MARS Volume - 2020
MTV European Music Awards
London - 2020
Masterpiece : Nighthawks
MARS Volume - 2020
Diriyah Gate
Riyadh - 2019
BMW 3-Series Launch
China - 2019
IICON
Glastonbury - 2019
PSL Opening Ceremony
Dubai - 2019
Bentley Centenary
Crewe - 2019
Candy Crush Saga
New York - 2018
Statue of Unity
India - 2018
Augmented Reality for Live Productions
London - 2018
MTV European Music Awards
London - 2017
Adobe Interactive Waterfall
London - 2017
Life of Galileo
London - 2017
Live Stage Augmented Reality
Gothenburg - 2016
Dex
Stockholm - 2016
Longleat Festival of Light
Longleat Safari Park - 2016
Beyoncé - Tidal X
New York - 2016
Jay Z x Hillary Clinton 
Cleveland - 2016
Cartier Magicien
Tokyo - 2016
Ed Sheeran Wembley Stadium
London - 2015
The Bomb
New York - 2016
Toruk, Cirque du Soleil
US Tour - 2015
Burberry Christmas Tree
London - 2015
Massive Attack
Worldwide Tours - 2014
Coldplay Sky Full Of Stars
London - 2014
Don Giovanni
London - 2014
HBMPSG Award Ceremony
Dubai - 2014
Eurovision Song Contest
Copenhagen - 2014
Volvo XC90 Launch
Stockholm - 2014
One Direction
London - 2014
Kasabian 48:13 Tour
UK - 2014