Le Col x McLaren
2021, London

Shot at breakneck speed, in only one day, Bild were tasked with delivering the real-time VFX content, technical engineering and onset management for the campaign shoot of McLaren and Le Col's new aerodynamic cycling clothing range - Project Aero.

Bild created the real-time environment inside Unreal Engine and mapped the scene onto three LED screens, rendered to the tracked camera's constantly moving perspective. As a result, a highly controlled visual environment could be created where the talent appears to cycle in an infinitely long light tunnel - a feat simply not possible in the real world. 

With the LED screens providing the in-camera visuals as well as the natural lighting and reflections onto the cyclist, the end result is a stunning visual achievement where the need for any compositing in post-production, usually required in a green screen pipeline, was completely eliminated. 

With Bild’s real-time VFX specialists working strategically to apply their renowned visual engineering skills, (powered by Unreal Engine’s built-in nDisplay system and the Mo-Sys’ Startracker system) the whole production was incredibly delivered within one week from the initial enquiry - and with only one day of actual shooting.

Client: Le Col x McLaren 
Director: Jay Brasier-Creagh
DOP: James Medcraft
Production Company: Squire
Producer: Phil Tidy
Real-time VFX creation: Bild Studios
Technology Consultants, Control Hardware: Bild Studios
Gaffer: Leopold Nassens 
Edit: Jay Brasier-Creagh 
Grade: Time Based Arts
LED supply: AT Communications

Mobile AR
Al Wasl Dome, Dubai - 2024
Sonic DL
London - 2023
Al Wasl - The Interactive Experience
Dubai - 2022
Commonwealth Games Opening Ceremony
Birmingham - 2022
Expo 2020 - Broadcast AR Closing Ceremony
Dubai - 2022
2022 Saudi Arabia Grand Prix
Jeddah - 2022
Expo 2020 - The Al Wasl Dome 
Dubai - 2021
VR Visualiser for Dubai Expo 2020
Dubai - 2021
Le Col x McLaren
London - 2021
McLaren Artura Launch
UK - 2021
Rina Sawayama - Lucid
MARS Volume - 2020
MTV European Music Awards
London - 2020
Masterpiece : Nighthawks
MARS Volume - 2020
Diriyah Gate
Riyadh - 2019
BMW 3-Series Launch
China - 2019
Glastonbury - 2019
PSL Opening Ceremony
Dubai - 2019
Bentley Centenary
Crewe - 2019
Candy Crush Saga
New York - 2018
Statue of Unity
India - 2018
Augmented Reality for Live Productions
London - 2018
MTV European Music Awards
London - 2017
Adobe Interactive Waterfall
London - 2017
Life of Galileo
London - 2017
Live Stage Augmented Reality
Gothenburg - 2016
Stockholm - 2016
Longleat Festival of Light
Longleat Safari Park - 2016
Beyoncé - Tidal X
New York - 2016
Jay Z x Hillary Clinton 
Cleveland - 2016
Cartier Magicien
Tokyo - 2016
Ed Sheeran Wembley Stadium
London - 2015
The Bomb
New York - 2016
Toruk, Cirque du Soleil
US Tour - 2015
Burberry Christmas Tree
London - 2015
Massive Attack
Worldwide Tours - 2014
Coldplay Sky Full Of Stars
London - 2014
Don Giovanni
London - 2014
HBMPSG Award Ceremony
Dubai - 2014
Eurovision Song Contest
Copenhagen - 2014
Volvo XC90 Launch
Stockholm - 2014
One Direction
London - 2014
Kasabian 48:13 Tour
UK - 2014