For the high-profile unveiling of Royal Caribbean’s upcoming destination — Perfect Day Mexico — Bild Studios collaborated with Endorphin Partners to deliver a one-of-a-kind 4D virtual reality experience, showcased at the "Destinations" launch event in New York City.

Guests began their journey by stepping into a striking, physical hot air balloon installation. From there, they transitioned seamlessly into a fully immersive VR ride — an engaging and informative adventure designed to transport users to the heart of Royal Caribbean’s new island destination.

Bild led the full creative and technical delivery of the experience. This included real-time environment development using Unreal Engine, audio and sound design including immersive SFX, the development of a bespoke control system for synchronized experience flow, defining and sourcing all hardware specifications, integration of 4D effects such as rumble systems and wind machines, and full on-site setup and technical execution.

This project represents another significant milestone in Bild’s ongoing exploration of VR as a tool for architectural previsualisation, experiential marketing, and immersive storytelling. By merging real-world installations with cutting-edge virtual environments, we continue to redefine how audiences engage with spaces — both real and imagined.